The ocean is a magnificent resource that quietly gives to all, but is rarely recognized for the role it plays in planetary and human health. In order to change this status quo, we need to inspire the public about the ocean as they are inspired by space. How do we get the populace to consider the ocean and its impact on our livelihoods, and inspire the public in substantive and meaningful ways? We argue that the key to transformation is targeting established industries outside of the community by providing successful examples, identifying what is missing, and making suggestions for a way forward.
This paper will take prior recommendations on how to inspire the public and put them into an actionable framework, engaging five different industries: the arts; broadcast media; social media; sports and gaming; and business and industry. Each sector plays a critical role in defining our diverse cultures and shaping human behavior. We encourage readers to explore each section individually or read in its entirety, and to share widely with those who have not yet engaged with the ocean. Our hope is that we can familiarize the public with the ocean – not just making them aware of its plight but engaging them with innovative and inspiring solutions.